Estimated reading time: 2 minutes
What's in this article:
- How does it work?
The Dynamic Landing Page technology enables you to create one page, with changeable settings, to show different content, at different times.
Picture this scenario...
You want to start an online advertising campaign, creating 20 different ads, for 20 different holiday destinations.
Once you've created the ads, you would then need to create 20 different landing pages, to click through to, which would display content and products relevant to that specific destination.
This would be a time consuming task, and would slow you down when reacting to changing situations and opportunities.
Now, the Dynamic Landing Pages can significantly streamline this process for you, reducing the amount of work you have to do.
You would still need to create your 20 different ads, but now using the Dynamic Landing Page, you only have to create one page, instead of 20.
The Dynamic Landing Page allows you to create a URL structure with "tags" in. This allows you to change the nature of that page
When you change the word in that URL tag, the content of the page automatically change too.
Would display Paris products on the page
How does it work?
Create the Dynamic Landing page URL structure with custom tags
Copy the URL and insert relevant details into the tags
Paste the URL into a browser and see the relevant content displayed on the page