Estimated reading time: 2 minutes
What's in this article:
- How does it work?
The Forum technology enables you to build an online community around your brand, using our forum technology.
It's been long known, that recommendations have a huge impact on the travel products that customers buy online. Recommendation and review engines were quick to capitalise on this, in the early days of the internet.
However, context has now become more powerful than ever.
E.g. I don't trust Bob's review on this website, because I don't know Bob. But if my fried Sue recommends somewhere to me, I know I will love it.
So the evolution of recommendations and reviews requires customers to have conversations around travel products. Give them an opportunity to discuss, evaluate and debate thoughts and opinions.
Our Forum technology provides an all in one solution to start, build and grow a vibrant online community around your brand. It allows users to:
- Start discussion threads
- Respond to questions and answers
- Tag other members and locations
- Private message other forum members
- Acquire badges through gamification
With seamlessly integrated search and book technology, just when you need it.
How does it work?
Anyone can comment and interact on the forum
Receive "Badges" for completing specific actions (e.g. Answer 5 questions and get a "Genius" badge)
Book products about destinations that are being discussed, on the page they're being discussed