IP Location Based Offers (Overview)

Displaying personalised content to your site visitors can be challenging. 

Historically, it involved creating multiple landing pages, segmenting an email marketing list, and sending targeted advertising campaigns.

If only there was a way to create one landing page, that automatically detected visitor information which then adapted the offers displayed on the page, to be more relevant to that individual customer.

With our new IP location based offers feature in our Travel offer lister module, you can!

With just a few simple settings, you can configure this module to display flights and holidays based on a departure airport that is within X miles of the customers current IP address.

e.g.

A site visitor is within 50 miles of London, so they will see flights departing from Heathrow Airport

Or

A site visitor is within 100 miles of Toronto, so they will see flights departing from Pearson International Airport

In short, the products displayed are unique to the local airport of that specific customer.

This is really effective, as it means you can create one landing page, which automatically adapts and changes the content on display to individual customers, to give them a personalised service which will increase engagement and lead to more bookings.

How does it work?

Step 1

Add the Travel Offer Lister Module to a page.

Step 2

Configure the IP localisation feature within the module.

Step 3

The page will then display offers departing airports within X miles from your IP address.

Good to know

• Works on Flights, Dynamic Packages and Package Holidays