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What's in this article:
The Geo IP technology enables you to display content to visitors, based on their IP address.
Where possible, you should automate as many processes as possible, to run an efficient online travel platform.
Additionally, the fewer steps you make your customers complete to make a booking, the more likely you are to increase conversion.
Our Geo IP technology can help with this. It allows you to automatically display content to users, based on their IP address.
If a customer is based in Spain, then the multi-lingual option will automatically display the Spanish language and the Multi-Currency will display Euros.