Estimated reading time: 2 minutes
What's in this article:
- How does it work?
- Good to know
The ERP Search Reports technology enables you to create and run analytical reports about the searches that visitors are completing on your travel platform.
If you're selling 10 holidays a day to New York, but visitors are searching thousands of times for holidays to Paris, then you need to be aware of this.
When you know what visitors are searching for on your platform, you can use that data to get more relevant products, in front of the right people, at the right time.
If you do that well, your conversion rate will increase and you will make more money.
Our Search Reports, within the Enterprise Reporting Suite, is a quick and simple way of reviewing who is searching for what on the platform, specifically related to:
- Date range
- Device type (Desktop vs mobile)
- Top destinations
- Top product types
- Top searches by day / hour
- Plus many more
How does it work?
Select the date range you want to look at
Select the search related data filters you are interested in
Review the search data
Good to know
- This tool will help you decide what products you should display on landing pages E.g. If the majority of your visitors are search for flights to Bangkok, display "Bangkok Flight Offers" on your home page