Analytical data about the people that visit your travel platform, and what they do on your site.
The better you can get at matching the right products, to the right people, at the right time, the more your conversion will increase.
A big part of this, is understanding who is using your site.
Acquiring information about your users can be facilitated in a number of ways, such as A/B testing, surveys, customer discussions, and then measuring this against known data.
However, our Member Reports, within the Enterprise Reporting Suite, collates information about your users and how they interact with your platform. It can pull data, based on the following:
- Member activity by type
- Member activity by volume
- New member gender
- New member currency
- Returning member search destinations
- Returning member product revenue
- Plus many more
Here's how it works...
Select the date range you want to look at
Select the specific member data you want to analyse
Review the member data